The Branding Agency & AR (Augmented Reality) – Main Tips to Implement It

In the past the brand design, branding agency concept ruled. Nowadays, after the physics became nonlinear and more quantum based, the branding agency has now become more experiential vs. just brand identity designs. So, in the past looking for an open market, placing your product and/or start intrusively shouting your offer was the best way to do marketing, moving forward to the industrial era it became more cold call system than strategy itself. As time goes by we have been living a phenomenon of exponential acceleration of things and thanks to that exponential theory (Moore’s law) the more it moves forward the wider the leap in time, it correlates and side by side with cosmos enlargement theory by astrophysics.Having into account our daily lives and daily routines, if we manage to remember, back in 1938, Mr. Buckminster Fuller for the first time introduced a very quirky word called ephemeralization which means among other meanings, the trends of “doing more with less”, a term mostly used in chemistry, health and obviously the industrial field. Stanislaw Ulam, little bit later in 1958, wrote a publication which was based on a conversation he had with John von Neumann where the main topic was the acceleration progress of our technology and how it influences human life. Later on, Hans Moravec was the first one to generalize Moore’s law in order to make predictions about the future of artificial life, Hans was computer scientist and futurist. Moore’s law talks about exponential growth patterns within and in the complexity of integrated semiconductor circuits. Based on Moore’s ideas, Moravec extend the scope to it into other modern and future forms of technology, particularly Robots and how they evolve into an ever more intelligent specie, moving further to the mere integrated circuit theory.Because technology and religion (beliefs not dogmas) influence the way people see the world and indeed shapes our attitude and as some other sociologists say it helps create, maintain or make disappear entire cultures and this way civilization we can see the level of current technology influence is so high that sometimes we cannot notice, otherwise you might remember James Burke and his TV series Connections (1978), later on: sequels Connections¬≤ (1994) and Connections¬≥ (1997) where it was mentioned for the first time the conventional linear and teleological view of historical progress. It’s just today and now we must discuss based on quantum and other theories that look forward to connect to other forms of perceptions, linking this way senses and technology until it goes to more subtle levels we cannot understand yet.Branding and marketing are facing nowadays new ways to integrate messages into people’s perception and the graphic design agency is this way searching for more interesting brand marketing strategies. The new branding strategy agency will be the one who can integrate marketing and branding via super tools to expand the stimulation of our senses and taking us to new level of perceptions. That will be the new creative marketing agency of the future.Top branding agencies are now betting for micromoments (thanks to Google!), not anymore, intrusive cold calls and/or direct sales. It is now the brand experience or micro moments, it is the journey through the purchasing process that has apparently more value than the purchase itself although is the opposite. The product branding strategy is simply following what the branding in marketing corporate branding strategy is dictating, therefore, the design and branding agency leverage the creative designs to bring forth new levels of experiences.The new “branding a company” will not merely want to be one of the best branding agencies, just branding a product. The branding advertising agency of the future will include positive values into their brand marketing strategy, therefore, we will not only do branding and identity just for the sake of doing branding but in order to leave a transformational message to the mankind and help them grow.Ideas to implement AR to branding.In the past, branding a business with the help of a branding and design corporate branding agency started by creating a brand of course and this is something any creative design agencies, design branding agencies or corporate branding companies used to do.
It should and exclusively start by understanding ourselves. An honest and sincere understanding of who you are, your strengths, weaknesses, potentialities. This require deep and systematic silence in order to penetrate deep levels of inner intelligence and understanding both of our inner nature and nature around us. Great changes happen in silence, never amidst the noise.
Observe nature. Mother nature is the best teacher we can have in order to create similar experiences via artificial devices. Most of us, almost all startups I know, are so focused on generating profits that they even forget to honestly take care of themselves; sadly, enough, once they achieve their financial, material goals, etc. (if they manage to achieve it) they are sick and can’t enjoy what the results.
We are always jumping up and down between either artificializing nature or humanizing artificial things, say, devices, isn’t this a contradiction? Best idea in this is to understand the real value of nature and the real value of human nature and the real value of that interaction.
Therefore, the brand design company must adjust as much as possible the new advertising agency branding paradigm: The human being as the main subject not the product, service or idea itself. Understanding the human being behind the device is of utmost importance, nowadays we talk about UX or user experience, it should go beyond that UX, beyond the simple subject-object interaction. Just like physics classification has different shares of categories from a gross into a subtler levels or covers, just like onion rings, this way we should see this whole thing from a holistic point of view.
Brand marketing companies must delve more into the heart and soul of the brand identity work. Marketing and branding companies and even top advertising agencies must not think only of the money but of a more transcendent work that goes beyond a simple brand positioning strategy.
Augmented Reality enable the end user to position or place any life-size 3D model into any specific environment either with trackers or not. Therefore, it enriches our cameras feed and fill it with any contextual information released by the source. So it aligns reality with your mobile, laptop, etc. Great study cases to carefully analyze is the British Museums’ Ancient Egyptian trail or The Augsburg Display Cabinet at the John Paul Getty Museum.
Does it take lots of resources to implement (budget)? Are you or your advertising and branding agency following a marketing branding strategy? Disney for example, is using AR for interactive book coloring series and for promotional purposes such as the Star Wars Weekends (SWW).
Is this experience looking forward to engaging more or creating more brand awareness as part of a defined brand strategy consulting outlook? AMC Theatres use AR in order to engage moviegoers and this way interact with different engaging items such as promotional movie posters by using their phones or tablets.
In what stage fit AR in the sales and marketing funnel? How can it boost that specific stage? Volvo for example used AR in order to nurture their prospects base before launching XC90 in 2015. Volvo wanted to show the cutting-edge design behind this model by letting know the most important and interesting capabilities of the XC90. The wanted prospects download the “Volvo Reality” app in order to end users check and delve inside of the car system, go for a virtual drive highlighting its main and nice features along the way.
What you offer must be something, outer nature doesn’t have, otherwise is a waste of time. For example, City University London has implemented cARe. As a Jisc-funded project, the idea behind is to provide a simulated clinical training to nurses to support patient care. You must download the cARe app an iPad that is usually loaned and a headphone splitter so students can concurrently access and listen to a resource. The resources that students had access to were adapted, converted and further developed from the CeTL website (a City University resource that offers learning resources related to clinical and communication skills).
Get yourself centered. Yes, you first. Do research, plan, execute, measure, learn and try again.
Branding and marketing companies, brand management consulting agencies, marketing and advertising firms, brand consulting firms, branding corporate identity specialists and creative advertising agencies can use advertising and branding AR in order to engage its target to more premium packages by using AR branding strategies in virtual marketing. For example, Marriott gives you the experience of teleportation. Teleporter VR Program uses a 4D sensory experience in order to immerse into travelers’ real travel experiences. The database is full of different travelers’ personal stories and experiences when traveling different destinations around the world. Therefore, the story created by the user’s experiences is in a shareable mode.

How To Turn Advertising And Brand Promotion Into Success

Nowadays, online presence means brand awareness. Many, marketing specialists agree with this fact that presenting your brand the right way online is the 21st century’s mantra of connecting with a potential customer.Your brand presence online is very essential as it makes an image of your business in the minds of the customers. In fact, the online brand presence is as imperative as any other conventional form of advertising and with the passage of time it is turning more important. Most of the customers these days are tech savvy and they also generally rely on the company’s online presences as a legit check on its reliability in the marketplace.In this competitive age of marketing, if you want your brand to be successful, it must be extremely authentic, significant and recognizable, thus making it stand out of the crowd. The higher visibility your brand has online the more increase in credibility it will gain amongst the customers, thus they will be extra eager to buy your services or products.Creating a strong brand presence online means the game is all about confining the interest of the targeted consumers. At the moment, customers are more interested in connecting with the business owners directly and listen to their stories prior to they take the decision to purchase their services or products. With this in mind, let’s analyze the seven main insights as to how to turn brand promotion of your business into success:Be Steady With Branding
The first thing you need to do is ask yourself “What is the brand about?” It’s very important for you to have a clear idea of what your brand really is about and then maintain a consistent brand promotion strategy all across the online media channels. This helps in reinforcing the brand and creating recognition. As it is ordinary for a company to use multiple online channels for reaching out potential clients, for example a company may utilize its website, blogs, numerous social network platforms and others create brand recognition.Website Optimization Is As Important As Brand Promotion
Just like brand promotion is important, maintaining and developing a website is also important for any company, whether it is small or big in size. Web page optimization for the best performances on search engines is the initial thing companies need to do to get traffic to a webpage and improving its visibility.Social Media Marketing
SMM is one of the most cost-effective and effective ways of promoting businesses that are big or small; and, increase the visibility of your product. SMM helps in promoting the visibility, recognition, growing sales of your business and increase brand loyalty. Additionally, social media marketing also lets small businesses establish strong grounds and compete with the established businesses with an advantage. The advantage is it allows companies to contact internationally targeted audiences.Create And Share Good Quality Content
Writing and sharing worthy content is one of the best ways to gain online brand visibility. It is also one of the most trusted and effective online marketing tactics to prop up a business and create brand acknowledgment. In the present times, developing quality content has turned into a vital necessity for any thriving marketing plan.Press Release For Marketing
Another effective method for brand promotion is press release marketing. It is an effective yet an affordable way to increase the brand recognition and visibility. If the press release is selected by Google News, then your business will receive extra exposure for your brand.Power Of Video Marketing
Companies of all scales and sizes can take advantage of video marketing, i.e. Vimeo, Metcafe, YouTube etc. Posting brand videos that are appropriate to your niche is quite an effective way of promoting your business and driving more users to your webpage and gets your brand promoted amongst your targeted audience.Have A Blog
Starting a blog helps in improving the chances of your success and can enhance the brand visibility. In fact, having a blog is one of the most effectual methods of advertising and brand promotion. Blogging immensely enhances your search engine ranking, creates a validity of your brand and boosts traffic.Before concluding, one last tip, when making brand presence online don’t try to produce your brand in the same way as any competing brand. Be unique and authentic. And if you can be honest and open with yourself regarding your brand’s value, then you can also be able to validate this assessment when you are making your brand presence online.